In Annual Economic Output
$ 893 B
Franchise Establishments
821 K
Jobs In The US
1.8 M

Discover the power of expertise and integrity combined

Lance Graulich is a franchise broker, consultant and educator with more than three decades of business start up and franchise experience. Born in Brooklyn, New York, he moved to Arizona to join his uncle in the restaurant industry. They built a TGIFridays franchise to 210 million a year in revenue in 6 years. Lance was a multi‑unit, multi‑state franchisee of Krispy Kreme Doughnuts as well as Wingstop. He created and sold his own start‑up brands including Pinkbox Donuts. Lance also served on franchise advisory councils. Besides being known as a world‑renowned donut expert, he is a fitness fanatic and, most importantly, a family man.

Our proven 7 step Franchise Fit Formula

Step 1: The FitFinder Call

Where your franchise future starts to take shape.
This is your Discovery Call. The exclusive entrance to the Franchise Fit process. We explore your “WHAT”- What will be your role, goals, budget, lifestyle, interests, and financial expectations.

Step 2: The DNA Decode- Our Free Assessment

Discover your Decision-Making, Needs, and Aptitude profile. Here we dig deeper to understand your Franchise DNA — how you think, what motivates you, and what kind of business model fits your natural strengths and life vision.

Step 3: The Match Matrix

800+ franchises. Only the best-fit make the cut.
We run your profile through our proprietary “fit filter” and surface only the top-performing, aligned brands. This is the franchise matchmaking phase—curated, data-backed, and tailored. Anyone can search lists and look on google and you tube for ideas… But its like playing the stock market….at least with the stock market anyone can buy Amazon or Nvidia…you can get creative on google and listen to analysts. An Investment Advisor can always provide you the best advice. While a dating matchmaker or financial advisor get fees… My services are free and i get paid by the brands. You can search for your own house..but real estate agents have wisdom and knowledge about home buying that you might not. You do pay for these services in the form of a commission.

Step 4: The Vision Sync Session- Presentations

See the future before you build it.
We help you visualize your day-to-day as a franchise owner of your top options. You’ll understand investment levels, lifestyle impacts, and scalability — so it all makes sense before you dive in.

Step 5: The Brand Briefings - Intros

Meet the brands. Ask the tough questions.
You’re now ready to speak directly with franchisors. But don’t worry — we prep you like a pro with cheat sheets and insights.

Step 6: The Validation Lab- the validation process…..

Don’t just take their word for it — hear from those that already did it.
You’ll talk to current franchisees and uncover the real scoop. What works, what’s hard, and what they wish they knew. This is where smart franchise buyers separate hype from truth. We have prep sheets for this.

Step 7: The LaunchPad--Legal & placement

Your business future is ready for takeoff.
You’re ready to make an informed, confident decision. We guide you through the final steps, from franchise approval to funding to the big moment: ownership. Franchise attorney(fdd/fa review, LLC set up, CPA set up)

Creating impact with every journey – experience the transformation

YOU’RE NOT BUYING A BUSINESS, YOU’RE FINDING A FIT

Let’s turn your vision into a thriving franchise

Proven Expertise

Lance is a globally recognized franchise broker and the founder & CEO of Franchise Fit Podcast. He has helped hundreds of entrepreneurs build successful franchise businesses and hosts the Top 50 Podcast, where he teaches the A to Zees of franchising, Lance has helped many people become business owners who have in turn referred friends and colleagues to him to also buy their own businesses.

Access to 800+ Opportunities

ION Franchising is my consulting division that represents more than 800 of today’s leading franchise opportunities across every imaginable category. We research each brand’s leadership team, financials, support systems and franchisee satisfaction to ensure they meet our criteria.

Tailor Made Strategies

Every recommendation is customized to your goals, skills, marketplace and investment level. Unlike many brokers, Lance and his team are brand agnostic; they only suggest opportunities that meet your criteria and pass their rigorous vetting process.

Completely Free to You

Our consulting services cost you nothing. You pay the exact same Franchise Fee as anyone else upon joining any brand. Franchisors cover our fees, so you get expert guidance, research and coaching at no cost.

The friendliest team in franchising delivering success

Our commitment to quality, integrity and decades of experience owning franchises sets us apart. From the first conversation to your grand opening, we ensure every step is executed to perfection.
Unbiased Guidance

We don’t play favorites. Our recommendations are based solely on your best interests, not on who pays the biggest commission. We have worked with some of the most successful “new” franchises across many different brands and industries. Results do count.

Rigorous Vetting & Research

We dive into financials, support systems and franchisee performance to ensure only top tier brands make your shortlist. With more than 800+ opportunities at our fingertips, there’s no shortage of options.

Brands
600 +

Find Your Franchise Fit Crafting franchise solutions tailored to your dreams

We believe the right franchise can transform your life and propel you into a future of financial freedom. Our suite of services ensures you get the information, support and connections you need to make the right decision.

Free Franchise Consulting

We start with a deep dive consultation to understand your background, interests, marketplace, investment level and long term goals.

Opportunity Vetting & Matching

Using a proprietary vetting process, we analyze hundreds of franchise concepts and narrow them down to a curated shortlist that meets your criteria.

Franchise Coaching & Support

Once you’ve identified your top choices, we guide you through every step: speaking with franchisors, reviewing the Franchise Disclosure Document (FDD), performing due diligence and securing funding.

Franchise Your Business

Do you own a successful independent business and are interested in discussing franchising your business? We can help! We will help you set you up and then begin selling your franchise for you.

BOOK A Franchise SET UP Discussion Call

Investment & Funding Guidance

We help you navigate financing options, including SBA loans, 401k rollovers(ROBS) and other capital sources.

Education & Resources

Tune in to Lance’s Franchise Fit Podcast, webinars and blog for up to date insights on franchising trends, success stories and strategies. Knowledge is power; we make it accessible.

Corporate Consulting & Speaking

Need an industry expert for your conference or corporate event? Lance delivers engaging keynote speeches and workshops on franchise growth, operations and leadership.

Our success, echoed by our clients

Frequently Asked Questions

What is Franchise Fit Podcast?

Franchise Fit Podcast is a weekly show that provides resources, insights, and tools for both prospective franchise buyers and existing franchise owners. We focus on educating and empowering individuals with the information they need to succeed in the franchising world. Lance interviews Top Franchise Leaders, Successful Franchisees and People focused on supporting the franchise industry.

You can simply “Book A Call”. You can also complete our Free Assessment that will give us a head start. Once you book a call the process truly begins for you.

While prior business experience could be helpful, it is never required. All of our favorite franchises provide comprehensive training and ongoing support to help you succeed. The key to success in franchising is a willingness to follow a proven system and dedication to working hard. Your skills are truly transferable and we will help you determine what Franchises Fit you best.

Our services are FREE and we get paid by the brands. Our brands know us and trust us and you will get the royal treatment because of our relationships. We become your advocate and help you to make the best decision for you and your family. We believe the right franchise can transform your life and propel you into a future of financial freedom. Our suite of services ensures you get the information, support and connections you need to make the right decision.

We have had clients that have signed their franchise agreement in as little as 17 days from our first call. The average tends to be 97 days. If you would like an SBA loan, it will typically take 90 days to close on that particular loan. We always suggest we work on getting you pre-approved for a franchise in the very early stages. There is no rush and we work at your pace. We guide you along your journey and are available 7 days a week to answer questions.

Grow your future with expert franchise guidance

Ready to explore franchising? We consistently exceed our clients’ expectations by providing honest, data‑driven advice and hands‑on support. Take our free assessment to help us understand which brands could be best for you based on your mindset, skillset and life experiences. It costs you nothing, and it’s the first step toward owning a business and living life on your terms.

702-682-7173

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